01
Send us your list
A simple CSV export of old leads or ex-members. No special format needed. We review it and confirm fit within 24h.
Gym member reactivation
You already paid for those leads. Time to get something back.
We run a short SMS reactivation pilot on your cold contact list — ex-members, old enquiries, stale trials. No new software. No upfront cost. You only pay if it works.
Sound familiar?
That list from 8 months ago
You stopped calling those 300 leads. The front desk moved on. The database just... sits there.
Email blasts that go nowhere
You’ve tried the newsletter. 4 opens, zero replies, one unsubscribe.
Acquisition costs keep climbing
Every new lead costs more. Meanwhile, people who already know your gym are being ignored.
That list isn’t dead. It just hasn’t had the right message yet.
40–50%
average SMS reply rate on cold reactivation lists (vs. 3–8% for email)
2–3 weeks
typical time from list upload to first booked conversations
How the pilot works
Three steps. No new platforms. No long onboarding. Just a focused test of what your cold list can produce.
02
We run the pilot
We set up and send a targeted SMS sequence. We handle replies, qualify interest, and push toward a booked call or visit.
03
You pay for results
If the pilot produces booked conversations or membership enquiries, we invoice. If it doesn’t, you owe nothing.
Who’s behind this
Built lean, on purpose.
I’m Oli, a software engineer with 12 years building products for companies that needed to do more with less. I’ve seen firsthand how most gyms have a hidden asset sitting in their database — and no system to activate it.
ICP Beacon is the lean version of what enterprise sales teams use, adapted for independent gym owners who don’t have a marketing department or time to learn new platforms.
→ Apply for the pilotWhy this beats chasing more cold traffic
Most gyms keep paying to acquire new attention while old enquiries and past members fade into the background. Reactivation is faster because the audience already knows the brand.
Old contacts are often the most overlooked asset.
If a gym has already generated interest once, there may still be recoverable value sitting in old enquiries, failed trials, and former memberships.
No new software stack is required to test the core idea.
The pilot is designed to stay lean so the gym can evaluate the opportunity before investing in heavier systems or internal process changes.
Who this fits best
ICP Beacon is built for operators who want something clear, practical, and easy to trial.
Good fit
- Independent gyms and boutique studios.
- Operators with years of accumulated leads or former members.
- Teams that want a lean pilot before any heavier commitment.
- Owners who value simplicity over another complicated growth tool.
Probably not a fit
- New gyms with little or no historical lead database.
- Operators looking for a full CRM replacement or complex growth stack.
- Teams that want a custom enterprise rollout from day one.
- Businesses without clear ownership of their existing contact lists.
Common questions
The pilot is intentionally narrow. Keeping the scope tight makes it easier to decide fast.
What do you need from me?
Just a CSV export of your old leads or ex-members. We handle the setup, outreach, and qualification from there.
How does pricing work?
Performance-only. You pay nothing upfront. We agree on a fee per booked conversation or a rev-share on memberships sold. No result = no invoice.
Does this work in my country?
Yes. We’re currently running pilots with gyms in Spain and the US East Coast. As long as you have a list and sell memberships, we can test it.
Free pilot application
Apply for a free pilot.
Takes 2 minutes. We review every application and reply within 24h. No commitment required.
- Best for gyms with 200+ contacts in their existing database.
- Performance-based — you only pay if we produce results.
- No new software, no contracts, no setup fees.